EXCLUSIVE: Raid 2 distributors request cinemas to avoid Tuesday 99 offer for Ajay Devgn-starrer and to continue with popular pricing in the weekdays
The Ajay Devgn-starrer Raid 2 has taken a solid start, collecting Rs. 19.71 crores. The opening day number was a surprise as the industry expected the film to open under Rs. 15 crores. It held very well on the second day as well and it is now all set to collect nearly Rs. 70 crores in its four-day weekend. Realizing that the film will hold strongly even on the weekdays, the distributors have taken a significant step, Bollywood Hungama has learned. Yesterday, the distributors of Raid 2 mailed exhibitors throughout the country with a request. A trade source told Bollywood Hungama, “The distributors first thanked their exhibition partners for their support in playing the film. They also informed that Raid 2 is doing exceedingly well in all the territories of the country. They then made two requests. Firstly, they asked them to not drop the prices to normal on weekdays. Raid 2 is playing with popular pricing on the weekdays and cinemas...