EXCLUSIVE: Dharma Productions adopts REVOLUTIONARY pricing strategy for Chand Mera Dil; tickets to be sold for just Rs. 149 and Rs. 199 on release day

Next Friday, May 22, will see the release of Chand Mera Dil, starring Lakshya and Ananya Panday. The film has caught attention due to its youthful flavour, casting, music and also because it belongs to the intense romance genre, which is working big time right now. Bollywood Hungama has learned that the love story might open better than expected due to an aggressive pricing strategy adopted by the makers. A trade source told Bollywood Hungama, “Chand Mera Dil is produced by Dharma Productions, and they are also distributing the film. They have informed cinemas that the tickets need to be sold at a very affordable price. Accordingly, tickets for all shows before 5:00 pm on Friday, May 22, will be available for just Rs. 149. After 5:00 pm, the tickets will be sold for Rs. 199.” The source added, “This offer will be valid only on the day of release. On Saturday and Sunday, theatres have been instructed to go for regular weekend rates. Also, tickets priced at Rs. 149 and Rs. 199 will be a...

‘I lied to get the part’: Melvyn Hayes on his ‘angry young man’ beginnings – and It Ain’t Half Hot Mum

He was tipped to be the next Richard Burton – but ended up as crossdressing Gunner Gloria in the now controversial sitcom. As his breakthrough classic returns to the screen, Hayes looks back

One day in 1957, Melvyn Hayes was on the set of a film called Woman in a Dressing Gown when a man sat down next to him. “I was getting paid £5 a day and I’d been on location for three days,” the actor recalls. “All I had to do was walk up to a house and put a newspaper through a letterbox. That was my part. Finished. I said to this bloke, ‘I can’t believe the waste of money on this film. Take me. You could have got a newspaper boy on £1 a day to do what I’m doing.’ Then I said, ‘What do you do then, you lazy bugger?’ And he said, ‘I’m the producer.’”

Hayes, now 89, giggles at the memory of the cheek of himself at 23. Back then, £5 a day was a decent whack. His first job in showbiz, in the early 1950s, was as assistant to The Great Masoni, a magician who tasked Hayes with “disappearing twice daily for £4”. His chief film role so far had been in the 1955 drama documentary The Unloved, in which he played a boy in a home for delinquent kids.

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