EXCLUSIVE: Makers of Maa upset with distributor due to release strategy and distribution of shows of the Kajol-starrer

The latest release, Maa, has managed to put up impressive numbers in its first two days, thanks to the casting of Kajol, the horror genre, and positive word of mouth. However, the makers are unhappy with the release strategy and distribution of the film. A source close to the film told Bollywood Hungama, “Maa has released in around 1500 screens and ideally, a film like this should have got a screen count of around 2000. After all, it has the association of Ajay Devgn and Kajol and moreover, it is a horror film, which is the flavour of the season. Sadly, that didn’t happen and also it was noticed by the makers that the shows weren’t properly allotted across cinemas. Though it’s a horror film, it also appeals to the family as evident by its title and the U/A rating. Hence, it should have got prominent showcasing in the afternoon and evening and also overall more shows but in many places, that hasn’t happened.” The source continued, “As a result, the makers are displeased with the arran...

Farhan Akhtar-Ritesh Sidhwani backed Boong to premiere at 49th Toronto International Film Festival

Excel Entertainment along with Chalkboard Entertainment and Suitable Pictures has achieved another remarkable milestone with Boong being selected for the Toronto International Film Festival (TIFF).

Boong follows Boong, a young boy from the valley of Manipur, who plans to surprise his mother with a gift. In his innocence, he believes that bringing his father back home would be the most special gift. His search for his father leads to an unexpected gift – a new beginning.

Director Lakshmipriya Devi, who has always aspired to tell stories, chose to direct Boong only when a story from her own experiences emerged. This narrative organically developed while seeking closure from a difficult part of her childhood in Manipur, a place she calls home in the northeastern corner of India. Drawing from her experience as a First Assistant Director on landmark Indian productions such as Luck by Chance, Talaash, PK, and A Suitable Boy, Devi makes her directorial debut with Boong.

Boong will have a World Premiere in the Discovery section at the 49th Toronto International Film Festival, taking place September 5-15, 2024.

Boong is a bittersweet reflection of her memories of Manipur, demonstrating the production house's dedication to bringing heartfelt and impactful stories to the forefront of global cinema.

Also Read: Mirzapur Season 3 trailer launch: “Whenever I go, people only ask me ‘Don 3 kabhi aayegi aur Mirzapur 3 kabhi aayegi?!” – Farhan Akhtar



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