EXCLUSIVE: Makers of Maa upset with distributor due to release strategy and distribution of shows of the Kajol-starrer
The latest release, Maa, has managed to put up impressive numbers in its first two days, thanks to the casting of Kajol, the horror genre, and positive word of mouth. However, the makers are unhappy with the release strategy and distribution of the film. A source close to the film told Bollywood Hungama, “Maa has released in around 1500 screens and ideally, a film like this should have got a screen count of around 2000. After all, it has the association of Ajay Devgn and Kajol and moreover, it is a horror film, which is the flavour of the season. Sadly, that didn’t happen and also it was noticed by the makers that the shows weren’t properly allotted across cinemas. Though it’s a horror film, it also appeals to the family as evident by its title and the U/A rating. Hence, it should have got prominent showcasing in the afternoon and evening and also overall more shows but in many places, that hasn’t happened.” The source continued, “As a result, the makers are displeased with the arran...
