Maddock Films’ Dinesh Vijan urges Bollywood to embrace Indian identity over western aspiration; says, “The common man wants stories about them”
Maddock Films is enjoying a winning streak with its recent productions. Following the success of last year's Stree 2 and the blockbuster performance of Chhaava, the production house continues to deliver box office hits. Their upcoming release is the romantic comedy Bhool Chuk Maaf, featuring Rajkummar Rao and Wamiqa Gabbi. During a press conference held before the trailer launch, the head of Maddock Films shared insights on the current landscape of Bollywood and the kind of stories that deserve to be highlighted. At the press conference, Dinesh Vijan, as reported by News18, emphasized the importance of collective success in the industry. He said, “It’s very important to wish for everyone to do well. Just us doing well is not enough. I can’t tell you what I am doing, and others are not doing. We learn from whatever we are doing. We are trying to understand that right now, we are not aspirational to the West. We are very Indian in how we think. The common man wants stories about the...
