Ugaoo welcomes Jackie Shroff as brand ambassador
In a move as bold as it is rooted, Ugaoo — India’s #1 home gardening company — has announced beloved actor and pop culture icon Jackie Shroff as its brand ambassador. This collaboration with the well-known environmentalist marks a pivotal moment for Ugaoo as it evolves from a green brand adored by urban audiences to a cultural mainstay across India’s Tier 2 and 3 cities. Having spent a decade cultivating a greener India, Ugaoo has played a key role in shaping how urban Indians perceive and interact with nature in their everyday lives. The brand has steadily built emotional equity through a strong content-first strategy, using storytelling, community-driven campaigns, and relatable plant care content to make gardening less intimidating and more joyful for everybody. Ugaoo’s digital presence has cultivated a loyal, plant-loving community that views houseplants not just as décor, but as meaningful companions, symbols of personal growth, and tools for emotional expression. As Ugaoo enter...
