Vidya Balan named brand ambassador for Welspun’s new 360° campaign

Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...

The secret to living longer: join a club

The documentary Join or Die examines the decline of organizations in America – and how it’s fueled a national crisis

Between the 1970s and 1990s, the number of Americans who attended a single local civic meeting in a year plummeted by 40%. The number who went to a single meeting of a club – say, the Rotary or a local tennis team – dropped by 50%. Even the number of picnics Americans joined dropped by 60%. And as the social scientist Robert Putnam has been telling us for decades, this matters – in fact, it may be a question of life or death.

That’s because, as Putnam has told audiences, “your chances of dying over the next year are cut in half by joining one group.” And it’s not just a matter of our own health – it’s about the health of democracy itself.

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