Bhool Chuk Maaf's 'Zero VPF' buzz SHAKES the industry; likely to spark FURY among struggling, independent producers
Yesterday, on May 15, Maddock Films, the producers of Bhool Chuk Maaf and PVR Inox, in a joint statement, announced that the Rajkummar Rao-Wamiqa Gabbi starrer Bhool Chuk Maaf will arrive in cinemas on May 23. The official statement did not answer the question that was on the minds of several people in the industry and trade – is the romcom arriving on OTT in two weeks, as reported by a section of the media? Some stakeholders in the industry believed that one should wait for an answer from either of the two parties before jumping to conclusions. However, some believe that since both the producer and multiplex chain didn’t choose to address this aspect, it confirms the speculations. There’s also a claim that the OTT-theatrical window might be more than two weeks and a clear answer would emerge in a few days. While everyone was trying to process this development, another aspect of the release of Bhool Chuk Maaf has also come to light – the clause of the VPF waiver. Some sources in the t...
