SHOCKING: Did Coolie makers violate IMAX guidelines by using its logo in Aamir Khan’s poster?
Two days ago, the poster of Aamir Khan from the Rajinikanth-starrer Coolie was unveiled, and it received a rocking response. The poster also mentioned important information that the film will be available in the IMAX format. As expected, it led to jubilation among the fans of Coolie. But it left the trade and industry in disbelief. The reason? IMAX hasn’t approved the release of Coolie yet, as confirmed by inside sources to Bollywood Hungama. A trade source told Bollywood Hungama, “It is common knowledge that War 2 and Coolie are releasing on the same day, August 14, and the former has inked an exclusive deal with IMAX. As per this deal, no other Indian film will be played in the IMAX version in India and key properties across the world during that period. Hence, the IMAX mention is shocking because Coolie’s IMAX release hasn’t been approved by the IMAX Corporation. And yet, they have gone ahead and prominently displayed the I...
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