EXCLUSIVE: Makers of Maa upset with distributor due to release strategy and distribution of shows of the Kajol-starrer

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The latest release, Maa, has managed to put up impressive numbers in its first two days, thanks to the casting of Kajol, the horror genre, and positive word of mouth. However, the makers are unhappy with the release strategy and distribution of the film. A source close to the film told Bollywood Hungama, “Maa has released in around 1500 screens and ideally, a film like this should have got a screen count of around 2000. After all, it has the association of Ajay Devgn and Kajol and moreover, it is a horror film, which is the flavour of the season. Sadly, that didn’t happen and also it was noticed by the makers that the shows weren’t properly allotted across cinemas. Though it’s a horror film, it also appeals to the family as evident by its title and the U/A rating. Hence, it should have got prominent showcasing in the afternoon and evening and also overall more shows but in many places, that hasn’t happened.” The source continued, “As a result, the makers are displeased with the arran...
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BREAKING: Interstellar back in cinemas due to public demand; Dune: Part Two to also re-release on March 14 in IMAX

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A lot of Bollywood films have re-released off late but when it comes to Hollywood, a handful of classics have had a re-run in cinemas. Last month, Interstellar re-released and received a rocking response. However, it just had a one-week run. If you missed watching the cult film in cinemas, here’s a reason for you to rejoice. The film will be back on the big screen on March 14, that too in IMAX. Moreover, Warner Bros will also bring back Dune: Part Two on the same day in theatres.

A source told Bollywood Hungama, “Interstellar has a huge demand as it’s a film worth watching in theatres, that too IMAX. However, it re-released on February 7 and had to discontinued from February 14 to accommodate the new releases, Chhaava and Captain America: Brand New World. Both these films got a release in IMAX as well.”

The source continued, “Many were aware that Interstellar had just a one week run. Hence, it held very well in the weekdays, collecting Rs. 2 crore plus. Yet, there was a section of moviegoers who missed out the film and they expressed their views online that a one week run for a such a high-demand film was not done. Keeping this feedback in mind, Warner Bros has decided to bring back the film in IMAX.”

The source further said, “Warner Bros has also decided to get re-released Dune: Part Two. It also has a following and moreover, it is back in the news after winning the Best Sound and Best Visual Effects awards at the 97th Academy Awards. Both Dune: Part Two and Interstellar will share shows in IMAX screens across the country.”

The source maintained, “Yet again, it’s a one week release as Snow White will take up the IMAX screens from March 21.”



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