Karan Johar becomes brand ambassador for The Bridal Retreat: A transformational journey for brides-to-be

Filmmaker Karan Johar, known for crafting some of Indian cinema’s most iconic love stories, is now lending his voice to a new kind of narrative—one that unfolds far from the glitter of wedding décor and dreamy romantic moments. Johar has been announced as the brand ambassador for The Bridal Retreat, a first-of-its-kind initiative that focuses not on the big day itself, but on the emotional and mental preparation that comes before and beyond it. “I’ve spent years telling love stories through cinema—but The Bridal Retreat is about the story behind the scenes,” said Karan Johar and added, “It’s not about perfect weddings—it’s about preparing women for what comes after. This retreat offers a rare opportunity: a chance for brides to meet themselves before the world meets the bride. In a world of beautifully curated celebrations, we sometimes forget the inner transformation that marriage brings. The Bridal Retreat places that journey at the centre.” Organised by E-Factor Experiences, The B...

Two endings in Housefull 5 – will it prove to be a game-changer or backfire? Trade experts share their views

The trailer of Housefull 5 is out and during the launch, producer Sajid Nadiadwala confirmed that 2 versions of the comic caper will be released. He said, “So, if you see at Gaiety, you'll see a character playing a killer but in Galaxy, the culprit will be somebody else. In PVR Audi 4, you'll have one killer but in PVR Audi 5, you'll see a version with a different killer. Even in the same audi, different show timings will have different actors playing the killer. This is happening in the world for the first time.” We asked the trade experts if this move could be a game-changer or will it backfire?

Trade veteran Taran Adarsh said, “It remains to be seen how people react to it. I don’t think it has happened before. People have shot two endings, like what happened with Sholay (1975). But with Housefull 5, there are two versions and they’ll also be available to the audience. That would be very interesting.”

He added, “I’d love to watch it twice as I would want to know what the second ending would be. However, it all boils down to the content. Otherwise, people might watch it only once. The film needs to have repeat value. After all, the identity of the killer comes only towards the end. Hence, for the remainder of the film, you need to have a very gripping screenplay.”

Vishek Chauhan, owner of Roopbani Cinema in Purnia, Bihar, said, “It’s a novelty. It’s not something that happens every week. The idea behind it is to create conversation to get people talking about the film. The worst thing about a film is being royally ignored. If people don’t talk about a film in a positive or negative manner, then you have a problem in hand.”

Trade analyst Atul Mohan explained, “This has never happened in the history of cinema. It is novel but there are also doubts. Today, people hesitate to watch a film in cinema even once and here, there are 2 endings, with the hope that the audience would catch two versions.”

He also appealed that there should be complete clarity on the two versions to avoid confusion. He noted, “There’s an apprehension that one might go watch the second version, to see who the alternate killer is and that person might end up watching the same version for the second time!”

Distributor and exhibitor Raj Bansal, meanwhile, said, “With my experience as a film distributor and exhibitor, I don’t think such an idea can work and guarantee success at the box office.”

Also Read: Housefull 5 cast to visit Seasons Mall in Pune for fan interaction ahead of the release



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