Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Mohit Suri shoots music festival sequence with 1,000 artistes for Ahaan Panday’s debut film: Report

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Filmmaker Mohit Suri has recreated a large-scale music festival for his next film, marking the Bollywood debut of Ahaan Panday. The sequence, shot over the past week at Vrundavan Studios in Malad, features 1,000 background artistes. It portrays Panday’s character performing on stage with a lively crowd responding to his music. Aneet Padda, last seen in Big Girls Don’t Cry (2024), is also part of the scene. Suri has designed the sequence to reflect the vibrancy of a live concert.

A Grand Music Festival Setup Music has always been an integral part of Mohit Suri’s films, from Woh Lamhe (2006) to Aashiqui 2 (2013), and his upcoming project follows the same tradition. The director has meticulously crafted a massive festival-like atmosphere with pulsating lights, LED screens, and smoke machines. A report by Mid-Day quoted a source saying, “The set-up is massive—pulsating lights, LED screens, smoke machines, and a roaring crowd of over 1,000, all moving in sync to the music.” Ahaan Panday’s Electrifying Stage Performance In the sequence, Ahaan Panday’s character takes center stage, performing in front of an energetic crowd. The scene captures an intense moment as his character jumps off the stage and interacts with the audience mid-performance. This dynamic moment is crucial to the film’s storyline, showcasing the passion and confidence of the protagonist. Final Stages of Filming The music festival sequence is one of the final scenes of the yet-untitled film. The shoot is expected to conclude by the weekend, bringing the project closer to completion. With Yash Raj Films backing the venture, Ahaan Panday’s debut is already generating anticipation. Given Suri’s expertise in music-driven narratives, this sequence is expected to be a major highlight of the film.

Also Read: Mohit Suri admits that “Recreating Galliyan was my BIGGEST mistake”; also says that a veteran filmmaker asked him to remix Aashiqui’s ‘Dheere Dheere Se’ for Aashiqui 2



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