After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Fear, fangs and frying pans: here’s what I learned by watching 13 horror movies in 48 hours

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London’s Frightfest shows everything from slasher flicks to arty experiments, though I wasn’t prepared for the number of deaths by kitchen utensils

I’m not sure at what point I realised I was losing my grip. Perhaps it was the moment in existential French psychodrama Pandemonium where a recently deceased motorist finds himself being introduced to hell by a 7ft-tall mega-demon; or it could have been the copious vomiting scene in Cobwebs, which was the third copious vomiting scene I’d witnessed in 24 hours. Either way, by the time I got to the third day of Frightfest, I realised it was time to go home – even though, for the crowds of gore devotees gathered outside the cinema behind me, this was just the halfway point.

Now in its 24th year, Frightfest offers both new movies (often getting their world premiere) and classic chillers, taking in the whole gamut of the genre from straight-up slasher flicks to bizarre artsy experiments. Over five days more than 70 films are shown on several screens, and there is a wonderful community feel: people dressed in Evil Dead and Cannibal Holocaust T-shirts mix amiably with cos-players decked out as mad scientists and vampires.

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