After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Is eco-terrorism now self-defence? Inside explosive film How to Blow Up a Pipeline

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Peaceful protest hasn’t stopped the climate crisis, so what should happen next? The makers of a new nerve-jangling film about eight young saboteurs talk about oil, extreme action and morality

In the baking heat of the west Texas desert, a young man is making a bomb. Hands trembling, sweat fogging his goggles, he slowly assembles the explosive. A knife-blade of powder is painstakingly poured into a tiny tube. Wires are shakily glued together. With infinite care, the delicate, deadly contraption takes shape. Outside the tin shack where this is all unfolding, another young man paces, remembering his friend’s instructions: “Don’t come in unless I tell you to. Unless you see fire.” He looks as if he’s about to be sick. The audience knows how he feels.

This is the tense setup at the heart of How to Blow Up a Pipeline, a propulsive, nerve-jangling thriller about eight young people who want to send a message about the urgency of the climate crisis by sabotaging an oil pipeline. The film takes its cues from its heroes: aiming to excite audiences into action instead of hectoring them into submission. It is one hell of a ride. After its premiere at Toronto last year, the New York Times pronounced How to Blow Up a Pipeline “a cultural landmark” for its sympathetic take on eco-terrorism, while the Washington City Paper described its youthful cast as “a much more intense, combustible version of The Breakfast Club”.

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