EXCLUSIVE: Thamma vs Ek Deewane Ki Deewaniyat screen-sharing battle begins; makers of Ayushmann Khurrana-starrer demand ALL shows in single and two-screen cinemas
The much-anticipated Diwali releases, Thamma and Ek Deewane Ki Deewaniyat, are just days away, and the excitement across the trade, industry, and audiences is palpable. As with every major festive clash, the battle for screens has intensified. Bollywood Hungama has learned that the first round of this tussle between the distributors of both films has already begun. A trade source told Bollywood Hungama, “Thamma, starring Ayushmann Khurrana and Rashmika Mandanna, is being distributed by PVR Inox Pictures. Its distributor-partner in the Mumbai circuit, August Entertainment, has sent a mail to cinemas in the territory informing them about their screen-sharing requirements. They have asked for all shows in single-screen cinemas and two screen theatres. They have also asked for 12 shows in three-screen multiplexes; it means 100% showcasing in two of the three screens and a show or two in the third screen as well.” The mail from August Entertainment further states that they want 15 shows o...