Amul Topical pays heartfelt tribute to Asha Bhosle: “Sabka dil chura liya aapne”

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Amul, the iconic Indian dairy brand known for its insightful topicals, has paid a heartfelt tribute to the legendary playback singer Asha Bhosle following her sad demise on April 12, 2026. The tribute, shared on social media, beautifully encapsulates the singer's immense contribution to Indian music and her universal appeal. Amul Topical for Asha Bhosle The topical features an illustration of two versions of Asha Bhosle, each representing a different facet of her legendary career. On the left, she is seen as the quintessential stage performer, with her hand raised in her signature dramatic pose and a microphone in her hand. On the right, she is depicted as the dedicated studio singer, reading from a music sheet in front of a recording microphone. The topicals perfectly captures the essence of her versatility and her ability to touch hearts both on stage and in the studio. The caption for the topical, in Hindi, reads: "Sabka dil chura liya aapne," which translates to ...
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Sreeleela becomes the new face of Santoor as brand targets younger audiences

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Santoor, a name long linked with a distinct identity, is signalling a fresh shift with actor Sreeleela stepping in as the new face of the brand. The move marks a noticeable change in how the legacy beauty brand is choosing to engage with today’s younger consumers.

Known for her youthful energy and strong connect with Gen Z and millennial audiences, Sreeleela brings a distinctly contemporary presence to the brand — one that reflects evolving ideas of beauty and self-care rooted in confidence.

While Santoor has traditionally been associated with a specific beauty narrative, this shift points to a broader, more inclusive conversation around everyday beauty and personal care for younger consumers. Details of the campaign featuring Sreeleela are expected to be revealed in the coming days.

Also Read: Sreeleela on staying rooted despite the fame, “It is a journey where you are constantly learning, unlearning, and relearning”



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