Alia Bhatt urges fans to support Assam flood relief; says “It happens every year and it still catches us off guard”

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Alia Bhatt has joined several members of the entertainment industry in raising awareness about the ongoing flood crisis in Assam. The actress took to Instagram Stories to express concern over the devastation caused by the floods and appealed to her followers to come forward and support those affected. In her note, Alia highlighted the scale of the humanitarian crisis, pointing out the loss of lives, widespread displacement, and the destruction faced by thousands of families. She also stressed the need for both immediate relief and long-term rehabilitation efforts. She wrote, “Right now, floods are affecting so many parts of our country with Assam being among the hardest hit, facing an incredibly challenging time. More than 60 lives have been lost. Lakhs of people have been displaced. Entire families have lost their homes, their land, their livestock... and for some, even the people they love. It happens every year and it still catches us off guard.” The actress further revealed that s...
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Sreeleela becomes the new face of Santoor as brand targets younger audiences

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Santoor, a name long linked with a distinct identity, is signalling a fresh shift with actor Sreeleela stepping in as the new face of the brand. The move marks a noticeable change in how the legacy beauty brand is choosing to engage with today’s younger consumers.

Known for her youthful energy and strong connect with Gen Z and millennial audiences, Sreeleela brings a distinctly contemporary presence to the brand — one that reflects evolving ideas of beauty and self-care rooted in confidence.

While Santoor has traditionally been associated with a specific beauty narrative, this shift points to a broader, more inclusive conversation around everyday beauty and personal care for younger consumers. Details of the campaign featuring Sreeleela are expected to be revealed in the coming days.

Also Read: Sreeleela on staying rooted despite the fame, “It is a journey where you are constantly learning, unlearning, and relearning”



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