Diane Keaton’s nail clippers for $960: what’s behind the new boom in celebrity estate auctions?

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With beloved stars’ personal items increasingly up for grabs after they die, a new generation of fans are bidding on everything from bowler hats to dog bowls From Diane Keaton’s bowler hats and polka dot scarfs, to Gene Hackman’s used paint brushes, to Terence Stamp’s love letters from Jean Shrimpton and even Matthew Perry’s black leather wallet (his credit cards and AAA membership card still inside), fans are being offered – at a price – increasingly personal items from the estates of dead celebrities. The growing trend for auctions of deceased famous people’s personal items – which has boomed ever since the hugely popular Marilyn Monroe estate sale in 1999 – has even attracted its own portmanteau: “deleb” as in dead celebrity. Continue reading... from Film | The Guardian https://ift.tt/4Yh215g via IFTTT
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Sreeleela becomes the new face of Santoor as brand targets younger audiences

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Santoor, a name long linked with a distinct identity, is signalling a fresh shift with actor Sreeleela stepping in as the new face of the brand. The move marks a noticeable change in how the legacy beauty brand is choosing to engage with today’s younger consumers.

Known for her youthful energy and strong connect with Gen Z and millennial audiences, Sreeleela brings a distinctly contemporary presence to the brand — one that reflects evolving ideas of beauty and self-care rooted in confidence.

While Santoor has traditionally been associated with a specific beauty narrative, this shift points to a broader, more inclusive conversation around everyday beauty and personal care for younger consumers. Details of the campaign featuring Sreeleela are expected to be revealed in the coming days.

Also Read: Sreeleela on staying rooted despite the fame, “It is a journey where you are constantly learning, unlearning, and relearning”



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