EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

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Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...
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Omen (Augure) review – Baloji offers secrets and sorcery in Congolese homecoming

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Musician and film-maker’s story about a Belgian-Congolese man who takes his white wife to DRC to meet the family is complex, risky and bold

Congolese-born rapper, musician and film-maker Baloji (né Serge Baloji Tshiani) was a prizewinner at Cannes last year with this feature directing debut: a dynamic, teemingly populated, multistranded and tonally elusive picture which I initially thought would benefit from comparisons with Jordan Peele’s horror classic Get Out. In fact, it’s more complicated than that.

Koffi (Marc Zinga) is a Congolese man living in Belgium and married to a white woman, Alice (Lucie Debay). They are about to have twins and Koffi feels that he cannot put it off any further: whatever his family will think, the couple must journey back to the Democratic Republic of the Congo to let them see Alice and let them get used to the idea. It particularly means propitiating his fiercely conservative mother Mujila (Yves-Marina Gnahoua). He takes care to shave off his westernised afro, and even brings them a financial tribute, or “dowry”, of thousands of euros.

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