Archana Puran Singh reveals why she hid her marriage for 4 years

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Indian actress and television personality Archana Puran Singh has revealed that she kept her marriage to actor Parmeet Sethi a secret for nearly four years, citing industry pressures that once discouraged married women from pursuing acting careers. Archana, known for her work in several iconic Bollywood films, married Parmeet Sethi in 1992. However, she chose not to make the marriage public at the time. Speaking recently, the actress said that during that phase in the film industry, marriage was often seen as a setback for female actors, leading to fewer opportunities. She described this mindset as a “nonsense trend” and said it played a major role in her decision to keep her marital status private while continuing to work. She also shared that the secrecy around the marriage was influenced by several personal and social challenges. Parmeet was younger than her, which contributed to resistance from family members, and there was disapproval from both sides regarding the relationship. ...
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Deepika Padukone joins Nykaa as global brand ambassador

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Nykaa, one of India’s leading beauty and lifestyle platforms, has announced Deepika Padukone as its new global brand ambassador. The partnership begins with a fresh campaign carrying a simple yet relatable message — beauty doesn’t need an occasion.

The campaign film, titled “Sirf Bahar Jaane Ke Liye Kaun Tayar Hota Hai? Tum Hi Ho Nykaa!”, features Deepika in a playful avatar, encouraging women to see beauty as an everyday form of self-expression rather than something reserved for special events.

Over the last decade, Nykaa has grown from an e-commerce venture to a household name, offering a wide range of global and homegrown brands while creating immersive shopping experiences for its 45 million customers. In Deepika, the company sees a face that reflects its ethos of authenticity and individuality.

Speaking on the association, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “We are proud to welcome Deepika Padukone to the Nykaa family. Her authenticity and versatility perfectly complement our vision of leading the transformation of beauty in India and beyond.”

Deepika, who has balanced her Bollywood journey with international recognition at events like Cannes and the Met Gala, echoed that sentiment. “Beauty for me has never been about the spotlight alone – it has always been about the everyday rituals and practicing them with consistency. Nykaa understands this better than anyone,” she said.

 

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As the brand’s ambassador, Deepika will front its flagship initiatives including the Pink Friday Sale, Nykaaland, and the Nykaa Best in Beauty Awards.

Also Read: After Kalki 2 ouster, Deepika Padukone promised full support from Shah Rukh Khan



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