EXCLUSIVE: After OMG Oh My God and 102 Not Out, Umesh Shukla's acclaimed play Madhuri vs Dixit to be made into a film

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Umesh Shukla has been a popular name among Gujarati audiences for several years and since 2012, he has also enjoyed nationwide popularity. That was the year when OMG Oh My God, an adaptation of his cult Gujarati play Kanji Viruddh Kanji, was made as a Bollywood film. Starring Paresh Rawal and Akshay Kumar, the devotional courtroom drama emerged as a sleeper super-hit. Six years later, he made 102 Not Out (2018), an adaptation of the Gujarati play of the same name. The film adaptation, starring Amitabh Bachchan and Rishi Kapoor, was also a success. And now, Umesh Shukla is all set to adapt yet another of his acclaimed plays for the big screen – Madhuri vs Dixit. Madhuri vs Dixit is a Hindi play and its premiere took place on April 26 in Mumbai. Interestingly, it was earlier staged in Gujarati, with the title Madhuri Dixit. It stars Riddhi Shukla and Jaideep Shah in leading roles. Interestingly, the former is also the wife of Umesh Shukla. Unnati Gala and Harshad Patel feature in suppor...
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Saif Ali Khan becomes the royal face of JK Masale in new campaign celebrating legacy and taste

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Bollywood’s stylish Nawab, Saif Ali Khan, is bringing his royal charm to your kitchen! The actor has just been announced as the brand ambassador of JK Spices & Food Products, popularly known as JK Masale — a household name trusted by Indians for over 67 years.

The collaboration feels like a match made in heaven. On one side, Saif Ali Khan with his royal Pataudi lineage, effortless sophistication, and star power spanning decades. On the other, JK Masale, a brand that has seasoned Indian kitchens with authenticity, purity, and legacy since 1958. Together, they promise to spice things up in more ways than one, revealed the brand.

Talking about why Saif was the perfect fit, the brand shared a statement saying, “In Saif Ali Khan, we see a reflection of our own journey. His royal lineage, refined persona, and the trust he commands make him a natural fit for a brand like ours. This partnership goes beyond endorsement – it is a union of legacies, where tradition and modern taste come together.”

The timing of this announcement couldn’t be better. JK Masale is entering a big growth phase, with a new state-of-the-art manufacturing facility coming up in Jaipur. From advanced grinding units to cold storage and precision packaging, the brand is blending technology with tradition to ensure the purity and consistency it has always stood for.

The upcoming campaign starring Saif Ali Khan will showcase the perfect mix of heritage, authenticity, and modern sophistication. While highlighting the brand’s six-decade legacy and Saif’s cultural stature, it will also tap into his contemporary, stylish appeal that resonates strongly with today’s generation.

With a strong presence in India and a global footprint that stretches across the UK, South Korea, Vietnam, Hong Kong, Thailand, Bhutan, and more, JK Masale is clearly looking at the bigger picture. And Saif’s involvement only amplifies that ambition.

For fans, the association feels seamless. Over his three-decade career with unforgettable performances in films like Dil Chahta Hai, Omkara, and the game-changing Sacred Games, Saif has always managed to balance royalty with relatability, elegance with edge. JK Masale, much like Saif, stands at that sweet spot between tradition and modernity.

With the new campaign rolling out soon, expect nothing less than a sizzling celebration of flavor, legacy, and star power.

Also Read: Shriya Pilgaonkar joins Akshay Kumar and Saif Ali Khan in Priyadarshan’s thriller Haiwaan



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