Cannes looks beyond Hollywood as US film-makers mostly fail to make the grade

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The 79th edition of the influential festival boasts an auteur-heavy lineup – with one, very big, country conspicuous by its almost total absence Gillian Anderson and Cara Delevingne to hit Cannes as auteur heavyweights dominate festival lineup Has Europe fallen out of love with the US? Has Cannes fallen out of love with Hollywood? Will the festival, like Nato, become a non-American institution? Either way, the annual announcement of the Cannes selection has revealed a list that skews away from Hollywood towards a renewed dominance of world-cinema auteurs and heavy hitters, including Pedro Almodovar, Cristian Mungiu and Asghar Farhadi. There’s certainly nothing to compare with last year’s Tom Cruise Mission: Impossible extravaganza, although there are directorial debuts out of competition for Andy Garcia (also starring) with his crime drama Diamond, and John Travolta directs Propeller One-Way Night Coach, expressing his love of aviation, based on his own novel. There are no Britis...
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Vidya Balan joins Vasmol as brand ambassador for new henna crème range

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In a strategic move to modernize its heritage brand, Vasmol has officially signed acclaimed actress Vidya Balan as the brand ambassador for its newly launched Vasmol Henna Crème Hair Colour and Shampoo Hair Colour lines. This launch marks a shift to a newer format—amenity‑based, ammonia‑free crème products—blending traditional henna benefits with modern convenience.

Vasmol’s CEO, Dheeraj Arora, highlighted the brand’s legacy, “For over six decades, Vasmol has been an integral part of Indian homes, cherished not just in daily rituals but also deeply within our hearts. Our newest offering, Vasmol Henna Crème Hair Colour, signifies another meaningful step forward, where tradition meets modern convenience. Vidya Balan is the perfect embodiment of Vasmol's core values, rooted in tradition yet modern in her choices. Her authentic persona resonates deeply with Indian women who value genuine, enduring beauty.”

Priyanka Puri, Senior VP–Marketing at Vasmol’s parent company HRIPL, reinforced this alignment, “The launch of Vasmol Henna Crème Hair Colour marks a pivotal moment in our brand journey, where tradition meets modern science. It’s more than just a product; it’s a promise of safe, ammonia-free grey coverage rooted in the timeless power of henna and enriched with the convenience of a crème format for today’s discerning woman. We are excited to have Vidya Balan. Her elegance, authenticity, and strong voice for self-expression perfectly mirror our brand’s ethos. She embodies the modern Indian woman who embraces her roots while moving forward with confidence. With Vidya as our ambassador, we aim to deepen consumer trust and strengthen Vasmol’s legacy across generations. Together, we proudly say— ‘Surakshit rahe mere baal, Vasmol Henna Crème Hair Colour ka kamaal.”

Vidya Balan herself expressed excitement for the partnership, “Every woman wants to look and feel her best without compromising on care. Henna has always been a special part of our culture. Vasmol Henna Crème Hair Colour brings that familiar goodness in a modern, no-ammonia format that women can trust. It’s safe, rooted, and beautiful, everything I believe in. I’m excited to be back with the brand that celebrates natural beauty and the joy of being yourself.”

The new product range is available in budget‑friendly pack sizes, starting from 25 ml, and is accessible across leading retail outlets nationwide. This campaign launch comes amidst a broader trend of major Indian brands onboarding well-respected female celebrities—such as Triptii Dimri, Meenakshi Chaudhary, Jasprit Bumrah, and Sachin Tendulkar—to strengthen emotional connect and brand narrative across Bharat.

Also Read : Vidya Balan shuts down body image critics; says, “I actually believe there is nothing wrong with me”



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