Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Daisy Edgar-Jones to lead new big-screen take on Sense and Sensibility

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The Normal People and Twisters star will play Elinor in a new version of the Jane Austen classic

Daisy Edgar-Jones is set to lead a new big-screen adaptation of Jane Austen’s Sense and Sensibility.

The actor, who broke out in the hit miniseries Normal People, will play Elinor in a movie based on the first novel from the author whose 250th birthday is being celebrated by a number of events this year.

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