Saif Ali Khan turns brand ambassador for Ajmal Perfumes

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Ajmal Perfumes, a legacy fragrance house with over 300 scents to its name, has officially announced Bollywood actor Saif Ali Khan as its brand ambassador. Known for blending traditional perfumery with modern innovation, the brand has earned its moniker “King of Oud” and now aims to deepen its global presence by partnering with the versatile actor. Ajmal Perfumes believes that Saif Ali Khan, with his lineage, refined persona, and blend of old-world charm and contemporary appeal, represent the values that the brand holds dear. The collaboration is set to highlight the brand’s mission of merging heritage with modern elegance, while also expanding awareness of Indian perfumery on an international scale. Speaking about the new association, Abdulla Ajmal, CEO of Ajmal Perfumes, expressed his excitement, stating, “Ajmal Perfumes has always been about legacy, excellence and the power of scent to evoke memory and emotion. Saif Ali Khan, with his regal presence and universal appeal, embodies t...
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The Love That Remains review – startling tragicomic portrait of a fractured family

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Cannes film festival
Icelandic director Hlynur Pálmason examines a broken marriage through stunning imagery and quirky fantasy visions, but his new comic tone undermines the pain

Icelandic film-maker Hlynur Pálmason gave us the haunting historical drama Godland and the challenging and bizarre thriller A White, White Day; now he has changed things up with this startling, amusing, vaguely frustrating movie. The Love That Remains is a portrait of a fractured family and a sundered marriage which, with its dreamy piano score, fantasy visions and quirky sequences to go with the dead-serious scenes of purported emotional pain, introduces a slightly disconcerting but certainly intriguing new comic tone.

Pálmason’s visual and compositional sense is as commanding as ever, with some stunning imagery of the Icelandic landscape. But it is flavoured with a new tone of persistent, playful unseriousness, which finally morphs into a tragicomic spectacle of male loneliness. In some places this film doesn’t have the weight and the impact of his earlier work, but it’s certainly engaging.

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