Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Dharma Productions REACTS to allegations against Homebound cinematographer Pratik Shah: “Our internal committee for POSH didn’t receive any complaints”

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Following serious allegations of emotional abuse and manipulation made against cinematographer Pratik Shah by filmmaker Abhinav Singh, Dharma Productions has issued an official statement asserting its zero-tolerance policy toward inappropriate conduct on its sets.

The controversy began when Abhinav Singh, known for his work in short films and advertisements, took to Instagram to detail experiences involving a "predator" within the industry. While initially withholding the individual’s identity, Singh later named Pratik Shah, best known for his work on Homebound and Jubilee. He also revealed that nearly 20 women have come forward to him with accounts of Shah’s alleged behavior.

In response to the growing discourse online, Dharma Productions, under whose banner Homebound was produced, clarified Shah’s association with the project and underlined its stance on workplace safety. The official statement reads: “At Dharma Productions, we have a zero tolerance policy against inappropriate behavior and sexual harassment towards any individual working with us in any capacity, and we treat sexual harassment cases very seriously.”

The statement further read, “Mr. Pratik Shah was a freelancer on the project Homebound and was working on it for a limited period. His engagement with us has been completed. During this limited period, our internal committee for POSH didn’t receive any complaints against him from any cast or crew on our film Homebound.”

Pratik Shah’s social media presence has since gone dark, with his Instagram account being deleted shortly after Singh publicly named him. Singh has continued to spotlight the alleged silent abuse experienced by women in the film industry, stating that his inbox has been flooded with testimonies since his initial post on Thursday morning.

Also Read: EXCLUSIVE: With Naagzilla, Dharma Productions and Mahaveer Jain Films announce multi-film collaboration; expected to be a game-changing partnership



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