Ranbir Kapoor's ARKS launches its first fragrance 'ARKS Day', expanding into the world of scents

Ranbir Kapoor’s premium lifestyle brand, ARKS, has taken a significant stride beyond fashion and footwear with the launch of its debut fragrance—ARKS Day. Known for redefining everyday essentials through the lens of minimalism and quiet confidence, ARKS now explores the world of fine fragrances, marking a new chapter in its evolving identity. ARKS Day is designed as the finishing touch to one’s daily ensemble— “the final, invisible layer before you step out the door.” Gender-inclusive and timeless, the fragrance embodies ARKS' signature ethos of subtle sophistication. It opens with a fresh citrusy burst, layered with warm woody undertones, and settles into a musky finish—mirroring the brand’s philosophy of balance, simplicity, and inner strength. “ARKS Day brings back a lot of memories from my childhood—the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It's familiar, grounding, and made for those who carry...

Amitabh Bachchan buys fourth property in Ayodhya for Rs 40 crores: Report

Amitabh Bachchan has deepened his connection with Ayodhya by purchasing yet another plot of land in the temple town—his fourth in recent times. According to reports, the legendary actor acquired a 25,000 square foot plot for Rs 40 crore, close to the sacred Ram Janmabhoomi temple.

This latest acquisition is located near the upscale Sarayu real estate project, where Bachchan had earlier invested Rs 14.5 crore. The area has become a hub of premium developments, merging spiritual significance with modern infrastructure. Amitabh Bachchan’s properties in Ayodhya Last year, just days before the grand inauguration of the Ram Mandir, Bachchan had bought a 5,372 square foot property in the same area for ₹4.54 crore. Commenting on his plans at the time, the actor had said, “This is a start of a heartfelt journey into the soul of Ayodhya, where tradition and modernity seamlessly co-exist, creating an emotional tapestry that resonates with me deeply. I am looking forward to building my home in the global spiritual capital.”

In another notable move, the 82-year-old star also acquired a 54,000 square foot plot in Ayodhya, registered under the trust named after his father, Harivansh Rai Bachchan. Reports claim the veteran actor intends to construct a memorial on this land in honor of his late father.

Professionally, Amitabh Bachchan has a packed slate. He will next be seen in Section 84, co-starring Nimrat Kaur, Diana Penty, and Abhishek Banerjee. He is also set to appear in the much-anticipated sequels to Brahmastra and Kalki 2898 AD.

Also Read: 20 Years of Bunty Aur Babli: Amitabh Bachchan recalls his rap video days: “I’m neither God nor dude – I’m Amitabh Bachchan”



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