Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Tinā review – a feelgood choir drama that follows a winning formula

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A huge hit in Aotearoa New Zealand, this film follows a teacher who transforms an elite private school with music, played beautifully by Anapela Polataivao

Ah yes: the inspirational high school movie! This formula is an oldie but a goodie: a thinking-outside-the-box teacher profoundly inspires their students while restoring something broken inside themselves. Such narratives view education as a “school of life” in which everybody – irrespective of age and circumstance – is always in a state of learning and growing. The teacher’s unconventional methods are inevitably questioned; various triumphs and tragedies ensue. And in musically themed productions such as the Aotearoa New Zealand drama Tinā, momentum builds towards a rousing final performance.

Tonally, Miki Magasiva’s film is less School of Rock than Mr Holland’s Opus: middle-of-the-road stylistically and not so much tugging the heartstrings as giving them a right royal yank. There’s no ambiguity in his script, which puts its emotional messages in floodlights and drops the kind of lines that’d make some screenwriters blush – like “teaching is about more than just education” and “the longest journey always begins with the first step”.

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