Vidya Balan named brand ambassador for Welspun’s new 360° campaign

-
Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
Post a Comment

Pink smoke, pigs and Pixar: a dozen movie Easter eggs to feast on

-

Hidden references and in-jokes in cinema can be an acquired taste, but here’s a festive selection of the best arch nods for aficionados to enjoy

One of Hollywood’s most durable Easter eggs debuted in Howard Hawks’s His Girl Friday (1940) when Cary Grant’s character says: “The last man who said that to me was Archie Leach just a week before he cut his throat!” And in Arsenic and Old Lace (1944) his character sits pensively in a cemetery where Archie Leach’s gravestone is to be seen. In Charles Crichton’s A Fish Called Wanda (1988), John Cleese’s character is called Archie Leach. Leach is, of course, the real name of Cary Grant – a very goofy and unglamorous sounding name compared with the sonorous “Cary Grant” – and a rare example of Hollywood alluding to the open secret of rebranding its stars and effacing the bland ordinariness of their origins. Peter Bradshaw

Continue reading...

from Film | The Guardian https://ift.tt/ubNDLiM
via IFTTT

Comments

Post a Comment

Popular posts from this blog

BREAKING: Interstellar back in cinemas due to public demand; Dune: Part Two to also re-release on March 14 in IMAX

-
A lot of Bollywood films have re-released off late but when it comes to Hollywood, a handful of classics have had a re-run in cinemas. Last month, Interstellar re-released and received a rocking response. However, it just had a one-week run. If you missed watching the cult film in cinemas, here’s a reason for you to rejoice. The film will be back on the big screen on March 14, that too in IMAX. Moreover, Warner Bros will also bring back Dune: Part Two on the same day in theatres. A source told Bollywood Hungama, “Interstellar has a huge demand as it’s a film worth watching in theatres, that too IMAX. However, it re-released on February 7 and had to discontinued from February 14 to accommodate the new releases, Chhaava and Captain America: Brand New World. Both these films got a release in IMAX as well.” The source continued, “Many were aware that Interstellar had just a one week run. Hence, it held very well in the weekdays, collecting Rs. 2 crore plus. Yet, there was a section of mo...
Read more

‘I lied to get the part’: Melvyn Hayes on his ‘angry young man’ beginnings – and It Ain’t Half Hot Mum

-
He was tipped to be the next Richard Burton – but ended up as crossdressing Gunner Gloria in the now controversial sitcom. As his breakthrough classic returns to the screen, Hayes looks back One day in 1957, Melvyn Hayes was on the set of a film called Woman in a Dressing Gown when a man sat down next to him. “I was getting paid £5 a day and I’d been on location for three days,” the actor recalls. “All I had to do was walk up to a house and put a newspaper through a letterbox. That was my part. Finished. I said to this bloke, ‘I can’t believe the waste of money on this film. Take me. You could have got a newspaper boy on £1 a day to do what I’m doing.’ Then I said, ‘What do you do then, you lazy bugger?’ And he said, ‘I’m the producer.’” Hayes, now 89, giggles at the memory of the cheek of himself at 23. Back then, £5 a day was a decent whack. His first job in showbiz, in the early 1950s, was as assistant to The Great Masoni, a magician who tasked Hayes with “disappearing twice daily...
Read more

The Portable Door review – Harry Potter-ish YA fantasy carried by hardworking cast

-
Jeffrey Walker’s adaptation of the young-adult fantasy novel retains its edge thanks to its performances, but gets stuck on the whole door thing Adapted from Tom Holt’s 2003 young-adult fantasy novel, this is a passable attempt at kickstarting a new Harry Potter-style franchise set in a fusty-quirky institution, dosed up with extra Gilliamesque grotesquery. Co-produced by the Jim Henson Company, the production design is poky and intense, and the cast – with Christoph Waltz and Sam Neill larking it up – give it their all. But amid all this clutter, it sometimes has trouble moving its story forward. The Portable Door has a nice conceit: the venerable London corporation of JW Wells & Co is responsible for engineering all the daily incidents of coincidence and serendipity that happen in urban life. Not that wet-behind-the-ears intern Paul Carpenter (Patrick Gibson), desperate for any gig, knows the company’s raison d’etre when he signs up. He appears to have no discernible talents wh...
Read more