Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Kesari Chapter 2 falls victim to online piracy on the same day of release

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In a disheartening turn of events, Kesari Chapter 2, the much-anticipated spiritual sequel to the 2019 patriotic action-drama Kesari, has fallen prey to online piracy just a day after its release on April 18. The film, which stars Akshay Kumar in the lead and is based on the aftermath of the India’s most infamous genocide – the Jallianwala Bagh Massacre, was leaked across several piracy websites including Filmyzilla, Movierulez, Tamilrockerz, and even platforms like Telegram.

What’s more troubling is the widespread availability of the pirated film in multiple video formats, ranging from 1080p and HD versions to lower-quality formats like 240p. Keywords such as “Kesari 2 Download” and “Kesari 2 Movie HD Download” have reportedly been trending across these sites, driving traffic to the illegal uploads and potentially hurting the film’s box office performance.

While the makers have yet to issue an official statement regarding the leak, Akshay Kumar had made a heartfelt appeal to audiences ahead of the film’s release. Speaking at a press conference, he had said, “I humbly request you all to please keep your phones in your pockets and listen to every dialogue of this film. It will mean a lot. If you try to check your Instagram during the movie, it will be a humiliation for the film. So I request everyone to keep their phones away.”

Though the actor didn’t directly address piracy, his statement underscored the importance of respecting cinematic experiences - a sentiment that appears to have been overshadowed by the leak. The leak of Kesari Chapter 2 serves as yet another reminder of the urgent need for stronger enforcement and digital vigilance to protect creative content.

Coming to the film which also stars R Madhavan, and Ananya Panday along with Akshay Kumar, it is a historical courtroom drama set against the aftermath of the 1919 Jallianwala incident. At its heart is the story of Indian statesman C Sankaran Nair, played by Kumar, who risks everything to legally challenge the British Crown and General Dyer by filing a case of genocide in a British court. The film blends fact-based narrative with emotionally charged performances, offering a compelling take on colonial resistance and the early legal foundations of India's freedom struggle.

Also Read: Kesari Chapter 2 Hits Theatres: Vicky Kaushal, Raj Mehta, Farah Khan and other Bollywood stars shower praise on the film’s performance



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