Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Conclave viewership rose 283% on day of Pope Francis’s death

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Ralph Fiennes was Oscar-nominated for his role in the thriller which follows cardinals wrangling to replace a fictional pontiff after his death

The death of Pope Francis on 21 April led to an abrupt uptick in viewership of Conclave, Edward Berger’s thriller which depicts the events following the death of a fictional pope, and the cardinals wrangling to replace him.

The film, which won best picture at the Baftas earlier this year and was nominated for eight Oscars, is available on assorted streaming platforms worldwide. According to Luminate, which tracks streaming viewership, Conclave was viewed for about 1.8m minutes on 20 April, and 6.9m minutes the next day – an increase of 283%.

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