Vidya Balan named brand ambassador for Welspun’s new 360° campaign

Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...

An Army of Women review – shocking story of sex-assault survivors’ fight for justice

Julie Lunde Lillesæter’s timely documentary tells the story of the courageous women whose cases of sexual assault and rape have gone unheard by the US judicial system

In 2018, a historic lawsuit was brought against the US city of Austin, Travis County, the Austin Police Department, and the Travis County District Attorney’s Office. The plaintiffs were survivors of sexual assault, whose cases had gone unheard by the judicial system. Gripping and timely, Julie Lunde Lillesæter’s riveting documentary follows these courageous women as they fight for justice.

The film lays bare the shocking details concerning how sex crimes were treated in the county. In one year, between July 2016 and June 2017, of more than 220 cases presented for prosecution, only one went to trial – and the victim in this instance was male. Testimony from the survivors reveal the harrowing extent to which officials turned a blind eye; even with scientific evidence such as DNA matches, the majority of criminal filings were dismissed, denying these women due process in front of a jury.

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