Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Akshay Kumar channels Kesari Chapter 2 spirit while condemning Pahalgam terror attack

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Akshay Kumar, who is currently promoting his latest film Kesari: Chapter 2, addressed the heartbreaking Pahalgam terror attack during a recent event. His words reflected the anger and sorrow that many Indians are feeling after the tragedy that struck on April 22, 2025.

“Unfortunately aaj bhi humare sab ke dil mein woh gussa phir se jaga hain. Aap sab log achchi tarah se jaante he main kis cheez ki baat kar raha hoon. Aaj bhi hum un terrorists o ko ek hi baat kehna chahenge. Jo maine iss film mein kahi he, ‘Kya tum samjhte ho ke ek Hindustani ki himmat ko kuch goliyan daba degi? Galat fehmi mein ho tum (Do you think a few bullets can crush the courage of an Indian? You are mistaken)’,” Akshay said, seamlessly blending his emotions with a line from Kesari: Chapter 2.

The Pahalgam terror attack targeted a group of civilians, most of them non-Islamic tourists, who were traveling in the Anantnag district of Jammu and Kashmir. The assailants ambushed a bus, opening fire on unarmed travellers. At least eight people lost their lives while over twenty were injured. Security forces have intensified combing operations in the area since the attack. Officials have termed it a deliberate attempt to instil fear ahead of the peak tourist season in Kashmir.

Akshay Kumar had earlier taken to social media to express his grief and anger. “Horrified to know of the terror attack on tourists in Pahalgam. Sheer evil to kill innocent people like this. Prayers for their families," he wrote on X, capturing the sentiments of a grieving nation.

Released on April 18, Kesari: Chapter 2 is inspired by true events and follows the story of Indian statesman C Sankaran Nair as he takes a historic stand against the British Crown after the Jallianwala Bagh massacre. Directed by Anurag Singh, the film features Akshay Kumar, Ananya Panday, and R Madhavan in pivotal roles. Critics have praised the film for its stirring portrayal of courage and justice, with Akshay’s powerful performance standing out.

The timing of Kesari: Chapter 2 feels even more poignant now, as the nation once again grapples with the harsh reality of terrorism and the need to stand united in the face of adversity.

Also Read: Tahira Kashyap says, “Kesari Chapter 2 is a must watch” in heartfelt appreciation post, Akshay Kumar, Karan Johar, and team REACT!



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