Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Tiger Woods biopic in the works with the Obamas set to produce

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Star golfer’s life will become an Amazon MGM movie with King Richard director Reinaldo Marcus Green at the helm

Tiger Woods is headed to the big screen with Amazon MGM Studios acquiring film rights to Kevin Cook’s book The Tiger Slam: The Inside Story of the Greatest Golf Ever Played.

According to Deadline, Reinaldo Marcus Green, who turned the rise of Venus and Serena Williams into the Oscar-nominated 2021 film King Richard, will direct this tale of Woods’ rise from child prodigy to one of the most famous and accomplished golfers of all time. Will Smith nabbed the best actor Oscar for his role in King Richard.

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