Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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The Parenting review – supernatural caper is a so-so comedy and a lousy horror

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A gay couple are trapped in a haunted Airbnb with their parents in an initially amusing but progressively exasperating genre mishmash

Writer-director Craig Johnson broke out with 2014’s spiky comedy drama The Skeleton Twins, a film that hit familiar Sundance indie beats but hit them better than most. He has struggled a little since, from annoying Woody Harrelson-led comedy Wilson to ho-hum gay high school romance Alex Strangelove, and so one can understand why Johnson might feel like a big swing in a different direction might make most sense.

It has led him to a script by Saturday Night Live writer Kent Sublette called The Parenting, a throwback supernatural comedy horror that tries to remind us of a time when these rambunctious concoctions were far more common. Think Beetlejuice in the 80s or The Frighteners in the 90s or the deeply underrated Housebound more recently, a high-energy rush of scares and laughs that should feel effortless but too often doesn’t, the difficulty of such a balance perhaps serving to explain why so few are made these days. It might also explain why backers New Line didn’t quite know what to do with this one, the film gathering dust on the shelf for almost three years and now landing on Max with a suitably concerning trailer released less than two weeks prior.

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