Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Rs. 700 cr. budget hurdle delays Hrithik Roshan’s Krrish 4 to 2026; Siddharth Anand exits and a new team likely to take charge

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The Hrithik Roshan and Rakesh Roshan franchise Krrish is the most awaited of Indian Cinema, however, the fourth installment of the superhero saga is time and again getting delayed due to several reasons. We have exclusively heard that Krrish 4 is set to postpone once again and this time, it's due to budget constraints. A reliable source shared with Bollywood Hungama, "Krrish 4 warrants the budget of approx. Rs. 700 crores, and no studio is willing to shell out such an exorbitant amount and take that big a risk. Hrithik had assigned the job of getting a studio on board to his friend, Siddharth Anand, who was also producing the film." The leading studios in India were hesitant with the Rs. 700 crore budget. "The studios were not confident about Krrish at this budget in the post-Marvel era as it has been more than a decade since the release of Krrish 4."

The source further tells us that Siddharth Anand and Marflix will no longer be associated with Krrish 4. "Hrithik and Rakesh Roshan had a closed-door meeting and have now decided to speak to studios all across India personally and lock a lucrative deal for the film. Krrish 4 will now be produced by FilmKraft with a leading studio, whereas Marflix will focus on other projects outside of Krrish."

The source also tells us that Karan Malhotra will no longer direct Krrish 4, as the director was roped in by Siddharth Anand. "With Sid taking a backseat, Karan too will part ways with the project. A brand new team will now come on board film, to rework the budgets first and then take the film on floors. The things should be better for Hrithik once War 2 releases and scores big results."

Krrish 4 was supposed to go on floors in 2nd half of 2025, but now it seems that the film has been pushed to 2026.

Also Read: EXCLUSIVE: Rakesh Roshan BREAKS silence on not directing Krrish 4: “The day has to come when I have to pass on the baton. So, it’s better I do it when I am in my senses…”



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