Preity Zinta approaches Bombay High Court to take down AI deepfake content; next hearing scheduled on July 6

Actor Preity Zinta has approached the Bombay High Court seeking the removal of AI-generated deepfake videos, morphed images and other unauthorised content featuring her from social media and online platforms. The actress has also sought an injunction to prevent the publication and circulation of such content in the future. The matter came up for hearing before a single bench of Justice Madhav Jamdar on Friday. After hearing preliminary submissions, the court directed the parties, including the online platforms concerned, to work out a mechanism for taking down the allegedly offending material. The matter has now been listed for further hearing on July 6. Preity Zinta seeks removal of AI-generated content In her civil suit, Preity Zinta has referred to multiple instances of AI-generated deepfakes, morphed visuals and chatbot-style interactions that allegedly use her likeness without authorisation. According to the plea, the actress has sought urgent directions from the Bombay High Cour...

Prerna Arora responds to Jaya Bachchan’s remarks on Toilet: Ek Prem Katha; says, "I am a huge fan, but this hurts"

Jaya Bachchan never minces words. Most of the time, people appreciate her outspokenness. However, her recent statement calling the 2017 Akshay Kumar-starrer Toilet: Ek Prem Katha an inappropriately titled flop has not gone down well with some.

The film’s co-producer, Prerna Arora, is hurt by the remark. "Let me first state that I am a huge, HUGE fan of Jayaji. For me, she is the ultimate. I can watch Guddi, Uphaar, Abhimaan, and Mili anytime, anywhere, and feel happy about life. It is, therefore, very hurtful to hear her say that our film Toilet: Ek Prem Katha was a flop. Ma’am should check the box office figures. Our film earned a very handsome profit. It was one of the five biggest hits of 2017."

As for the title, Prerna reveals that it was retained after considerable debate. "We weren’t sure about the title at first. It seemed risky to have the word ‘toilet’ in the title, especially before ‘A Love Story.’ But eventually, we settled on the edgy title. As a producer, I have taken risks. What is cinema if it only sticks to the expected? Jaya Ma’am took risks with her role choices all the time. She did Doosri Sita, where she played a woman who murders her abusive husband.

Toilet: Ek Prem Katha is a film I am very proud of. I would love to show it to Jaya Ma’am if she would permit."

Also Read: Zee Studios to collaborate with producer Prerna Arora for Jatadhara: “It’s a universal subject based on a folktale”



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