Aamir Khan celebrated his 60th birthday and on this occasion, the Aamir Khan film festival was held in cinemas across the country. As part of the celebrations, his 22 memorable films were re-released - Dangal, 3 Idiots, Lagaan, Hum Hain Rahi Pyar Ke, Raja Hindustani, Ghajini, Akele Hum Akele Tum, Andaz Apna Apna, Taare Zameen Par, Sarfarosh, Jo Jeeta Wohi Sikandar, Talaash, Fanaa, Dil Chahta Hai, Dil, PK, Dhoom 3, Rang De Basanti, Ghulam, Qayamat Se Qayamat Tak, Secret Superstar and Laal Singh Chaddha. Dil Chahta Hai was one of the films which was expected to get the maximum footfall due to its comic moments, cult following, music etc. Sadly, very few shows of the film took place across the country, disappointing fans.
A source told Bollywood Hungama, “Dil Chahta Hai’s shows were available for booking on the ticket booking apps. But its show wasn’t played on the first two days. It is said that the KDM wasn’t issued. A few shows of the film finally played on Sunday post-noon and that’s about it. There was a heavy demand for the film. The theatres had to issue refund to those who booked their tickets. In some cinemas, Taare Zameen Par and other Aamir Khan classics were shown in its place and patrons were given the option to watch those films instead of Dil Chahta Hai. Some agreed but most of them opted for a refund.”
The source continued, “This is the reason why there are no videos on social media of people dancing to ‘Koi Kahe Kehta Rahe’ or ‘Woh Ladki Hai Kahaan’ in the cinema halls, the way it happened with ‘Balam Pichkari’ (Yeh Jawaani Hai Deewani) or ‘Mahi Ve’ (Kal Ho Naa Ho) because barely any shows were played in the country.”
On the weekdays, no show of Dil Chahta Hai has been scheduled anywhere. Patrons are hoping that it’ll be back in cinemas in the coming weekend. The Aamir Khan festival will go on until March 27.
An industry insider commented, “Not just Dil Chahta Hai but even the other cult film, 3 Idiots, is no longer playing anywhere. On the other hand, films that are not as exciting as these two are playing with multiple shows like Dil, Talaash etc. The organizers should have planned this in a better manner and ensured that films with high demand have daily shows.”
Even Andaz Apna Apna didn’t get many shows but patrons are not complaining as its full-fledged release will be happening in April, as confirmed by Priti Sinha, the daughter of its producer Vinay Sinha.
Also Read: 23 years of Dil Chahta Hai EXCLUSIVE: Sonali Kulkarni recalls, “We rehearsed for ‘Woh Ladki Hai Kahan’ in 15-20 minutes”
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