Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Amitabh Bachchan buys another property in Ayodhya, plans memorial for Harivansh Rai Bachchan: Reports

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Bollywood legend Amitabh Bachchan has made another significant real estate investment in Ayodhya, securing a 54,454-square-foot land parcel. The property, located 10 kilometers from the recently inaugurated Ram Mandir, was purchased under the Harivansh Rai Bachchan Memorial Trust. This marks his second land acquisition in the region, following an earlier purchase in Haveli Avadh on January 16, 2024.

Details of the Land Acquisition According to reports, Amitabh Bachchan’s latest land deal was facilitated by Rajesh Rishikesh Yadav on behalf of the Harivansh Rai Bachchan Memorial Trust. As per a report by Times Of India, Pratap Singh, Assistant Inspector General of the Stamp and Registration Department in Ayodhya, confirmed the transaction, stating, “We can only confirm that sale deeds have taken place. Once the local development authority approves the building plan, one would know what is going to be the purpose of the two investments.”

Bachchan’s first purchase in Haveli Avadh, close to the Ram Mandir, was valued at Rs 4.54 crore. Sources indicate that while this earlier acquisition may serve residential purposes, the newly acquired land is expected to be utilized for social or charitable causes. A Tribute to Harivansh Rai Bachchan Amitabh Bachchan had established the Harivansh Rai Bachchan Memorial Trust in 2013 in honor of his father, the renowned poet Harivansh Rai Bachchan. He had announced on his blog, “I am happy to announce the formation of a Trust in the memory of my Father – HRB Memorial Trust – which shall work to collect funds for charity. My own efforts at creating events or acts to contribute to it shall be prime, and the list of the charitable work done shall be soon visible to all.”

On the professional front, Amitabh Bachchan last appeared in 2024’s Kalki 2898 AD and Vettaiyan. Both films received immense love from audiences and critics. The veteran actor recently wrapped up his popular show, Kaun Banega Crorepati.

Also Read: Amitabh Bachchan agrees Abhishek Bachchan is “victim of nepotism negativity”



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