Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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A Touch of Love review – Margaret Drabble’s single-mother drama is a vivid 60s time capsule

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This Drabble adaptation about a PhD student who gets pregnant is kitchen-sinky but without humour or even awareness. It’s an interesting curio

Waris Hussein’s earnest 1969 movie, adapted by Margaret Drabble from her own novel The Millstone, is a London-set drama about a young woman who has difficulties with men while researching a PhD in English literature – and as a result we get some tremendously nostalgic shots of the British Museum round reading room, when it was still a working library. American star Sandy Dennis puts on a stage-school English accent to play Rosamund, the graduate student who has well-to-do but insufferable bien pensant liberal parents, the kind of people who, as she explains to someone, “let the charlady sit down to dine with us, that kind of nonsense”.

Rosamund finds herself alone in her parents’ London flat while they are away doing good works in Africa and she exchanges brittle, knowing dialogue with chaps who take her out on dates: Joe (Michael Coles) and Roger (John Standing). However, she is only attracted to an oddly camp television newsreader called George, played with bizarre twinkly eyed condescension by Ian McKellen. (The 60s setting and the air of sexual loucheness put me in mind of McKellen’s performance as John Profumo in Michael Caton-Jones’s Scandal.) Rosamond loses her virginity in a single, unsatisfactory sexual encounter with George; she gets pregnant and resolves to keep the baby despite objections from family, friends and nurses.

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