YRF to keep Hrithik Roshan & Jr NTR away from each other for War 2 promotions!

Yash Raj Films have always deployed unique strategies to spike audience interest while promoting the YRF Spy Universe movies. We have learnt that since War 2 will see the first ever on-screen moment of Hrithik Roshan & Jr NTR coming together, YRF will keep them away from each other during promotions so that the experience of them ruthlessly fighting each other is served to the maximum to audience. “Hrithik & Jr NTR will be promoting War 2 separately and all plans have been made keeping in mind that they would never share the stage together, never be in any promotional video together pre-release and never seen with each other. Hrithik and Jr NTR coming together is a once in a lifetime cinematic moment in Indian cinema and there will be a bloody carnage on the big screen. YRF is clear that the audience should first experience this rivalry before they see the two promote with camaraderie. They want to deliver the best movie-watching experience to people by preserving the conflict...

Women achieve gender parity with men in US big screen lead roles for first time

Two studies find the top-grossing films of 2024 were led by female protagonists as much as by men, buoyed by the success of Wicked and The Substance

Women achieved gender parity on the big screen in 2024 for the first time in the US, according to two new studies.

Out of the 100 top-grossing films of last year, women led 42% of the films, the same percentage as their male counterparts, with 16% led by ensembles. This was according to Dr Martha Lauzen’s annual It’s a Man’s (Celluloid) World report. Lauzen said that 2024 “offered one of the richest slates of films featuring female protagonists in recent memory”.

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