Vidya Balan named brand ambassador for Welspun’s new 360° campaign

-
Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
Post a Comment

Women achieve gender parity with men in US big screen lead roles for first time

-

Two studies find the top-grossing films of 2024 were led by female protagonists as much as by men, buoyed by the success of Wicked and The Substance

Women achieved gender parity on the big screen in 2024 for the first time in the US, according to two new studies.

Out of the 100 top-grossing films of last year, women led 42% of the films, the same percentage as their male counterparts, with 16% led by ensembles. This was according to Dr Martha Lauzen’s annual It’s a Man’s (Celluloid) World report. Lauzen said that 2024 “offered one of the richest slates of films featuring female protagonists in recent memory”.

Continue reading...

from Film | The Guardian https://ift.tt/9ZW1reg
via IFTTT

Comments

Post a Comment

Popular posts from this blog

BREAKING: Interstellar back in cinemas due to public demand; Dune: Part Two to also re-release on March 14 in IMAX

-
A lot of Bollywood films have re-released off late but when it comes to Hollywood, a handful of classics have had a re-run in cinemas. Last month, Interstellar re-released and received a rocking response. However, it just had a one-week run. If you missed watching the cult film in cinemas, here’s a reason for you to rejoice. The film will be back on the big screen on March 14, that too in IMAX. Moreover, Warner Bros will also bring back Dune: Part Two on the same day in theatres. A source told Bollywood Hungama, “Interstellar has a huge demand as it’s a film worth watching in theatres, that too IMAX. However, it re-released on February 7 and had to discontinued from February 14 to accommodate the new releases, Chhaava and Captain America: Brand New World. Both these films got a release in IMAX as well.” The source continued, “Many were aware that Interstellar had just a one week run. Hence, it held very well in the weekdays, collecting Rs. 2 crore plus. Yet, there was a section of mo...
Read more

‘I lied to get the part’: Melvyn Hayes on his ‘angry young man’ beginnings – and It Ain’t Half Hot Mum

-
He was tipped to be the next Richard Burton – but ended up as crossdressing Gunner Gloria in the now controversial sitcom. As his breakthrough classic returns to the screen, Hayes looks back One day in 1957, Melvyn Hayes was on the set of a film called Woman in a Dressing Gown when a man sat down next to him. “I was getting paid £5 a day and I’d been on location for three days,” the actor recalls. “All I had to do was walk up to a house and put a newspaper through a letterbox. That was my part. Finished. I said to this bloke, ‘I can’t believe the waste of money on this film. Take me. You could have got a newspaper boy on £1 a day to do what I’m doing.’ Then I said, ‘What do you do then, you lazy bugger?’ And he said, ‘I’m the producer.’” Hayes, now 89, giggles at the memory of the cheek of himself at 23. Back then, £5 a day was a decent whack. His first job in showbiz, in the early 1950s, was as assistant to The Great Masoni, a magician who tasked Hayes with “disappearing twice daily...
Read more

EXCLUSIVE: Mona Singh gears up for an intense role in an upcoming web series; Deets inside!

-
Mona Singh has long been admired for her exceptional performances on screen. Known for her distinct charm, she consistently brings depth and authenticity to every role, captivating audiences with her flawless portrayals. Her on-screen presence is magnetic, exuding a unique appeal that resonates with her fans. Now, Mona is set to take on a new challenge, preparing for a powerful and intense performance in an upcoming series. A source close to the actress shared that Mona is leaving no stone unturned in her preparation. “Mona is really preparing for an intense and power-packed performance,” the source revealed. “She’s changed her perfume to something strong and intense, and her music playlist has shifted from soft melodies to loud, bass-heavy tracks! She’s going to create magic!” With this new approach, Mona is set to create magic on screen, and fans can expect yet another memorable performance from the talented actress. As she is set to appear in an action-packed avatar. She is givin...
Read more