Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Johatsu review – poignant account of Japan’s ‘voluntarily disappeared’

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Melancholy documentary follows the owner of a ‘night moving’ business in Japan, helping people abandon their own lives

‘Johatsu” means evaporation in Japanese, and is used to refer to those people who choose to disappear, severing all ties with their past lives and their families. It became a phenomenon in Japan in the 1960s, and intensified during the 1990s as the country struggled with a debt crisis. While some plot their departures on their own, others call on the services of “night movers”: companies that help people vanish without trace.

Following the owner of one such business named Saita, Andreas Hartmann’s and Arata Mori’s poignant documentary surveys the circumstances that drive people to desperate measures. Unfolding like a suspense thriller, the opening sees a man hurriedly get inside Saita’s van, his voice trembling with fear. Unable to cope with a possessive partner, he finally manages to flee. Interviews with Saita’s other clients reveal that, besides financial catastrophes, domestic abuse is often a catalyst for escape. At the same time, the reasons for a disappearance are not always clear-cut, and the film not only lends an ear to the “evaporated” but is also sympathetic to the abandoned, who are left with gnawing questions and no answers.

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