Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Geneviève Page obituary

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Beguiling French actor who appeared in films such as Belle de Jour and El Cid, but whose true love was the stage

Screen and stage were not equal suitors for the affections of the French actor Geneviève Page, who once described working in cinema as a case of coitus interruptus. “You start a scene, you rehearse it, you’re ready. Then they do the sound and lighting. There comes a moment when you’ve got to charge in. And then: ‘Cut!’ It annoyed me each time,” Page told France Culture in 2009. “Whereas when you arrive in your theatre dressing room in the evening, you know it’ll start soon and you’ll see it through right to the end.”

Page, who has died aged 97, built a heavyweight theatre portfolio over more than five decades; she played roles such as Hermione in Euripides’s Andromache, Ibsen’s Hedda Gabler and the Fassbinder heroine Petra von Kant. But her film career had a stuttering rhythm, with the French industry never truly finding a place for her. Her melodramatic ardour and throaty timbre were not a natural fit in demure starlet roles; with her long neck and upwardly canted nose, her beauty had a certain haughtiness.

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