Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Dharma Productions signs Haneef Adeni for a non-stop bloody actioner

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Dharma Productions signs Haneef Adeni, the director of the recent commercial & critical Malayalam cinematic success, Marco. The film promises to be a high impact actioner with a strong beating heart. Haneef has an impressive filmography to his name, starting from The Great Father in 2017 to Mikhael in 2019 and following with the success of the standalone spin off - Marco. While Haneef etched his niche with the gruesome relentless action film, he will be bringing his forte and a keen eye towards slick and real thrill that has audiences hooked.

Adeni is ready to lead this new film with Dharma Productions which is said to be made in Hindi and other languages too. Dharma Productions who have kickstarted 2025 with only positive steps towards expanding their cinematic journey, such as introducing their distribution wing and on the cusp of many releases lined up for the upcoming months, ranging in different genres. The onboarding of Haneef Adeni introduces a fresh wave of promising big screen action ahead for the production house. However, fans are now eagerly awaiting to know more about the film as the cast announcement too is being highly anticipated.

As of now, the production house is gearing up for the release of multiple projects which includes Kesari Chapter 2. The Akshay Kumar, R. Madhavan, and Ananya Panday starrer is expected to be based on real-life events revolving around lawyer and statesman C. Sankaran Nair as it traces the aftermath of Jallianwala Bagh Massacre. Besides that, it has Dhadak 2 starring Triptii Dimri and Siddhant Chaturvedi in a powerful romantic drama inspired by the Tamil film Pariyerum Perumal (2018). Along with the two, the production house also has Sunny Sanskari Ki Tulsi Kumari featuring Varun Dhawan, Janhvi Kapoor, Sanya Malhotra, Maniesh Paul in key roles, in pipeline for release.

Also Read: Karan Johar’s Dharma Productions expands into film distribution; Bhumika Tewari to lead initiative



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