Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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William Tell review – limbs fly as Claes Bang’s medieval hero rallies a Swiss army

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A classy cast plays it straight in this enjoyably daft action epic about the crossbow sharpshooter forced to shoot an apple from his son’s head

Nick Hamm lets rip with some gonzo Game of Thrones craziness in his retelling of the William Tell myth with a blue-chip cast. Limbs get chopped off in a style I haven’t seen since the days of Monty Python’s Black Knight. It’s the story of the 14th-century Swiss folk hero and crossbow artist, a peaceful farmer and huntsman who has endured continual tyranny and humiliation at the hands of his Austrian Habsburg masters, and finally rises up against them on a coward-of-the-county basis; the flashpoint being made to shoot an apple from his son’s head for the sneering amusement of the Habsburg nobleman Gessler.

It’s adapted by Hamm from the 1804 play by Schiller (not many action movies can boast that), but gives Tell a Muslim wife and adopted son that Schiller didn’t imagine; a flashback reveals this to be the result of Tell’s experiences in the Crusades, a time of bigoted cruelty. Hamm inserts into his movie some outrageous and enjoyable cod-Shakespearean dialogue.

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