EXCLUSIVE: Yash Raj Films’ release strategy for Saiyaara REVEALED – no show before 9:30 am, only 6 shows on release day, discounted ticket price for 9:30 am show to attract college students

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Mohit Suri’s intense romantic drama Saiyaara, starring Ahaan Panday and Aneet Padda, will release this Friday, July 18, and trade expects it to have a surprise opening. The producers, Yash Raj Films (YRF), are also distributing the film and they informed all cinemas about the release strategy yesterday. An exhibition source told Bollywood Hungama, “YRF has asked all the cinemas that the shows of Saiyaara should start from 9:30 am onwards. This means that theatres can’t play shows very early in the morning. Secondly, theatres have been instructed that they can’t play more than 6 shows on July 18. This particular directive, however, is applicable only for the day of release. From Saturday, July 19, theatres can play as many shows as they wish to.” The source continued, “To attract the youth, YRF has come up with two special initiatives. One is widely known, that is, if one uses the code ‘SAIYAARA’ on BookMyShow, the patron can get a discount of 50%. This is valid on ...
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Trump names Mel Gibson, Jon Voight and Sylvester Stallone as Hollywood ‘special ambassadors’

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Duties remain unclear for the three actors, who are Trump supporters and are no strangers to controversy

Donald Trump has tapped three of his longstanding celebrity supporters – Mel Gibson, Jon Voight and Sylvester Stallone – to purportedly make Hollywood “stronger than ever before” as “special ambassadors” to the movie capital.

The president-elect announced the new appointments, whose duties remain unclear, on Truth Social on Thursday, four days before his inauguration. “It is my honor to announce Jon Voight, Mel Gibson, and Sylvester Stallone, to be Special Ambassadors to a great but very troubled place, Hollywood, California,” he wrote.

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