Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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K-Family Affairs review – childhood memories act as chronicle of South Korean democracy

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Nam Arum’s debut documentary weaves intimate home videos and family stories into an interrogation of the aftermath of Chun Doo-hwan’s dictatorship

The personal and the political collide in Nam Arum’s astonishingly assured debut, an astute chronicle of South Korean politics through the lens of family memories. Weaving intimate home videos with poignant archival footage, the film-maker makes tangible the invisible link between the private and the public spheres.

As a family portrait, Nam’s documentary refreshingly moves on from the usual emphasis on generational differences, focusing instead on how youthful idealism metamorphoses over the years. As part of the pro-democracy 386 generation who came of age during Chun Doo-hwan’s military dictatorship, Nam’s parents were politically active as students. Their paths following their marriage, however, took contrasting turns. Once an optimistic investigative journalist, her father chose to become a civil servant instead, and with each change of government he was arbitrarily shuffled between departments. Nam’s mother, on the other hand, devotes her time to women’s rights groups.

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