Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Hema Malini takes holy dip at Maha Kumbh, laughs at Baba Ramdev's hair flip

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Actor and Parliamentarian Hema Malini participated in the Maha Kumbh in Prayagraj earlier this week, taking a dip in the holy Triveni Sangam on the occasion of Mauni Amavasya. A video from the event has surfaced on social media, showing Hema Malini sharing a light moment as she laughs heartily at the antics of yoga guru Baba Ramdev.

The video captures a fun moment with several VIPs and devotees taking dips in the holy river, including Hema Malini. When it's Baba Ramdev's turn, someone unties his long hair, and as he flips it, his wet locks end up smacking people behind him—twice! Hema Malini can't help but burst into laughter at the amusing sight. It's definitely a light-hearted moment amidst the sacred rituals.

Alongside Hema Malini, several other celebrities participated in the grand Maha Kumbh in Prayagraj, including Sunil Grover, Kabir Khan, Guru Randhawa, Avinash Tiwary, Mamta Kulkarni, and Anupam Kher. The event saw numerous devotees and VIPs taking part in the holy rituals.

The Maha Kumbh, which began on January 13, will continue until February 26. Key upcoming 'snan' dates include February 3 (Basant Panchami—Third Shahi Snan), February 12 (Maghi Purnima), and February 26 (Maha Shivaratri). These significant dates will mark major rituals at the grand religious gathering.

Hema Malini shared her joy about participating in the Maha Kumb, “It is my good fortune that I got the opportunity to take a 'snan' on this auspicious day.”

“Renowned actress and Member of Parliament from Mathura (Uttar Pradesh), Hema Malini, held a spiritual meeting with Junapeethadhishwar Mahamandaleshwar Acharya Swami Avdheshanand Giri Ji Maharaj, also known as 'Pujya Prabhushri Ji' at the Prabhu Premi Sangh Kumbh Camp in Prayagraj and received his blessings,” the UP government said in a brief statement. The UP government also shared a couple of pictures of Malini with the seer.

Union Home Minister Amit Shah visited the Maha Kumbh on Monday with his family, where he met Junapeethadhishwar Mahamandaleshwar Acharya Swami Avdheshanand Giri Ji Maharaj along with other seers. On the same day, 1.55 crore devotees took a holy dip at the Kumbh, bringing the total number of pilgrims who have participated to over 14.76 crore, according to the government.

Also Read : Kabir Khan visits Maha Kumbh Mela; says, “These are the things of our origin”



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