After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Harder Than the Rock review – reggae’s unsung heroes finally get their moment

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Cimarons, the UK’s first reggae band, played with Jimmy Cliff and Bob Marley but barely made a penny; this heartwarming film follows their first gig in 30 years

The UK’s first reggae band deserves all the love and attention coming their way with the release of this documentary. It’s the untold story of Cimarons, and begins in 1967 at a bus stop in London’s Harlesden where two Jamaican-born Londoners, Locksley Gichie and Franklyn Dunn, met and formed a band. By the end of the decade Cimarons would become the go-to backing group for Jamaican artists touring the UK, playing with the likes of Jimmy Cliff and Bob Marley. The band recorded albums of their own, worked as session musicians for Trojan records and toured with the Clash and the Jam. “They were the spark that started a big flame” is how MC General Levy describes their influence. But they barely made a penny out of music. Today, the band’s singer Michael Arkk works as an officer cleaner. How did Cimarons become reggae’s forgotten heroes?

Partly it comes down to choices. The band never hired professional management. They were in it for the music, touring in a clapped-out van with no heating and broken windscreen wipers. They called themselves Cimarons after a TV western, and only later found out it meant “wild and free”. The name fits.

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