Shah Rukh Khan-Deepika Padukone's King leak goes viral: Are fan pages bigger than official promotions now?

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Leaked visuals from the South Africa schedule of King, featuring Shah Rukh Khan and Deepika Padukone, went viral online; Siddharth Anand requested fans not to circulate such visuals to preserve the film’s cinematic experience. Once upon a time, Bollywood controlled the first look. A poster was planned. A teaser was timed. A still was approved. A magazine cover was negotiated. A campaign was built week by week, sometimes month by month. The audience saw what the studio wanted them to see, when the studio wanted them to see it. That world is gone. The King leak controversy proves it. One leaked visual from a foreign schedule can now do what crores of marketing money once did. Ignite national conversation before the makers are ready. Shah Rukh Khan and Deepika Padukone’s leaked visuals from the sets have sent fans into overdrive, while director Siddharth Anand’s appeal not to circulate them has raised a larger question: in today’s cinema ecosystem, are fan pages more powerful than offici...
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Home Sweet Home: Where Evil Lives review – fresh take on pregnant-woman-in-peril horror

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Unfolding in what looks like a single take, Thomas Sieben sends his protagonist into a house that’s haunted by historical trauma

When Maria (Nilam Farooq) shows up 37 weeks pregnant at the attractive but remote country home of her husband Viktor (David Kross), you sense immediately that no good can come of this. If a character is pregnant in a film, it’s about even odds that said pregnancy will function as a way to increase their vulnerability – though not all films take this as far as this nifty little low-budget horror movie from talented German director Thomas Sieben, which combines the haunted house subgenre with pregnant-woman-in-peril to nicely nerve-jangling effect.

Occult horror always needs a starting point, a first evil from which the later ghosties and bumps in the night derive. Some films take as their inciting incident a broader historical crime or atrocity and it’s into this category Home Sweet Home falls. The Herero and Nama genocide, conducted by imperial German forces against indigenous people in what is now Namibia, was the first genocide of the 20th century, and is the basis for subsequent terrors visited upon our heavily pregnant heroine. Paying a price for the actions of previous generations is a big theme in German horror, but by looking to an earlier period than the horrors of the Nazi regime, Sieben reminds us that genocidal white supremacism was not invented in the 1930s.

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