EXCLUSIVE: Raid 2 distributors request cinemas to avoid Tuesday 99 offer for Ajay Devgn-starrer and to continue with popular pricing in the weekdays

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The Ajay Devgn-starrer Raid 2 has taken a solid start, collecting Rs. 19.71 crores. The opening day number was a surprise as the industry expected the film to open under Rs. 15 crores. It held very well on the second day as well and it is now all set to collect nearly Rs. 70 crores in its four-day weekend. Realizing that the film will hold strongly even on the weekdays, the distributors have taken a significant step, Bollywood Hungama has learned. Yesterday, the distributors of Raid 2 mailed exhibitors throughout the country with a request. A trade source told Bollywood Hungama, “The distributors first thanked their exhibition partners for their support in playing the film. They also informed that Raid 2 is doing exceedingly well in all the territories of the country. They then made two requests. Firstly, they asked them to not drop the prices to normal on weekdays. Raid 2 is playing with popular pricing on the weekdays and cinemas...
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Stree 2’s mid-night shows added in Mumbai, Thane, Pune and Delhi 

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The horror-comedy sequel, Stree 2, has taken the box office by storm, with its release on Independence Day. The film, starring Shraddha Kapoor and Rajkummar Rao, has not only opened to a phenomenal response but has also shattered a long-standing box office record.

Midnight Madness Pays Off In an unprecedented move, additional midnight shows for Stree 2 were added in major cities like Mumbai, Thane, Pune, and Delhi just a day after its release. The response to these shows has been nothing short of electric, contributing significantly to the film's overall opening-day collection.

According to early estimates, Stree 2 has raked in a staggering Rs. 42 to 44 crores on its first day. When combined with the paid previews that garnered Rs. 8.50 crore, the film's total opening day collection stands at a monumental Rs. 52.50 crores. Breaking Records This achievement is particularly noteworthy as it surpasses the previous record held by Shah Rukh Khan's Chennai Express. The 2013 blockbuster had created waves by conducting paid preview shows a day before its official release, amassing Rs. 6.75 crores. Stree 2 has not only eclipsed this record but has done so by a considerable margin.

The film's success can be attributed to several factors, including strong word-of-mouth, a loyal fan base, and the effective marketing campaign. Additionally, the decision to introduce midnight shows has proven to be a masterstroke, as it capitalised on the audience's enthusiasm for the film.

With its impressive opening, Stree 2 has positioned itself as one of the biggest hits of the year. The film's box office journey is sure to be closely watched by industry insiders and fans alike.

Also Read: Stree 2 Box Office: Rajkummar Rao – Shraddha Kapoor starrer has record breaking paid previews night, goes past even Chennai Express to emerge as the biggest ever



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