Beverly Hills Cop: Axel F review – fish-out-of-water Eddie Murphy chases past glories

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Murphy’s maverick cop – and his theme music – are back to fight corruption, but four decades on there’s little energy to enliven their formulaic reunion Eddie Murphy isn’t finished yet – as he proved with his barnstormer of a performance as Blaxploitation pioneer Rudy Ray Moore in Dolemite Is My Name . But there’s something a bit tired and formulaic about this further go-around for his iconic Detroit cop Axel Foley from the Beverly Hills Cop action-comedy franchise which 40 years ago made Murphy an explosive Hollywood star – and whose catchy Axel F theme became an 80s anthem, duly revived here. He’s back for the fourth film, yet again leaving his Detroit turf to be a scruffy fish-out-of-water in the hilariously chi-chi world of Beverly Hills, yet again wryly noticing from the wheel of his car, on the way in, a montage of all the crazy California stuff, including a car registration plate reading: PRE-NUP. Axel’s grownup lawyer daughter Jane (Taylour Paige) is in Beverly Hills, menace
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Hungama Digital Media and Bhamla Foundation release 'Bhoomi Namaskar' anthem featuring Varun Dhawan, Bhumi Pednekar, Malaika Arora and others

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Hungama Digital Media and Bhamla Foundation proudly announced the launch of the highly anticipated ‘Bhoomi Namaskar’ anthem at today's exclusive press conference. The event was graced by a distinguished lineup of guests, including Asif Bhamla- President of Bhamla Foundation, Neeraj Roy- Founder, Hungama Digital Media. Other notable personalities joining in are- R Balki, Shaan, Prasoon Joshi, Bhumi Pednekar, Shankar Mahadevan, Sheykhar Ravjiani, Shiamak Davar and Neeti Mohan.

The ‘Bhoomi Namaskar’ anthem is a heartfelt initiative to raise awareness about environmental conservation and the critical importance of sustainable living. This inspiring song unites some of the industry’s most talented and respected figures, each contributing their voices and creative energies to champion this noble cause. The song's lyrics talk about living in harmony with nature, the need to protect the environment, and the benefits of sustainable living. Its music, influenced by different styles, shows that caring for the environment is important to everyone around the world. By bringing together famous people, the 'Bhoomi Namaskar' anthem not only shows how important it is to take care of the Earth but also encourages people to make positive changes in their own lives.

Neeraj Roy, Founder & MD, Hungama Digital Media said, “The Bhoomi Namaskar campaign underscores the critical role of ecosystem restoration in mitigating the adverse effects of climate change. It aims to raise awareness and inspire both individual and collective efforts to preserve and restore natural habitats. Partnering with Bhamla Foundation aligns with our commitment to environmental conservation and sustainable living."

Speaking about the initiative, Asif Bhamla, President, Bhamla Foundation, said, “The 'Bhoomi Namaskar' anthem is a powerful initiative that aligns with our mission to promote environmental sustainability and awareness. Witnessing such remarkable talent come together to inspire action through music is uplifting. We believe this anthem will have a substantial influence on play educating and motivating individuals to contribute positively to our planet’s well-being. planet. We are happy to associate with Hungama once again.”

Sujit Patil, Vice President & Head - Corporate Brand & Communications, Godrej Industries Group said, “At Godrej Industries, environmental responsibility isn't just a slogan; it's a core value that guides our actions. We implement various green initiatives across our businesses - from promoting sustainable product design to minimizing our carbon footprint across offices and manufacturing locations. Through our partnership with the Bhamla Foundation’s #BhoomiNamaskar campaign, we aim to raise awareness and inspire action towards environmental restoration. This anthem exemplifies the power of creative expression to address this important issue. More than just entertainment, it is a powerful call to action for all of us to rise and become the saviour our planet needs today. We need a generation of conscious citizens who understand the importance of protecting our land. We urge everyone to act towards a greener future – it starts with us.”

Also Read: Esha Deol comes together with Bhamla Foundation for a heartwarming Children’s Day and Diwali celebration; says, “I’ve always found inspiration in children”



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