EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

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Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...
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Elaha review – sex, patriarchy and second-generation identity

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A sexually candid, seriously intentioned drama about a young Kurdish woman who feels she has to surgically ‘restore’ her virginity before her wedding

There is a heartfelt and courageous performance from 28-year-old Syrian-born, German-based actor Bayan Layla in this drama about sex, patriarchy and second-generation immigrant identity. It is a drama which hits the buttons squarely and efficiently, but might perhaps have played better as a three-part TV drama.

Layla plays Elaha, a young woman of Kurdish family background in a German town (director Milena Aboyan is herself German-based and Armenian-Kurdish). She has finished high school and is now attending classes on how to apply for jobs, picking up skills she uses mainly to help her dad find employment. There seems to be no discussion about university, despite her obvious intelligence. Her mum works hard minding Elaha’s younger sister and disabled kid brother, and Elaha has part-time work at a dry-cleaners; she is saving for her wedding to a local guy from a prosperous family.

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